In the last year we've learned something that we suspected, but never really knew about mobile, great mobile design sells. But great mobile design doesn't start in Photoshop, it starts by understanding the users, the business goals, the intended devices and a million other tiny variables. Who better to solve these problems than the designer?

In this workshop we will deconstruct a variety of successful mobile experiences from the old green screens to today's hottest iPhone apps. We'll identify what works in the mobile context and why. But more importantly we'll learn how we can design incredible mobile experiences for today and for tomorrow.

What we will cover in this workshop:
* Understanding the mobile context and how to design for it
* Creating a device plan and a mobile design strategy around it
* How to design and create progressive mobile experiences
* How to choose the right mobile platform and application context
* How to get the right designs on the right devices
* How to design and build something insanely great